• Are You Ready for Bro-tox?

    The holidays are coming and have you thought about your gift for your boyfriend or husband? While he may want the iPhone 5 or new running shoes, how about giving him a chance to look better?

    According to the American Board of Plastic Surgery, from 2000 to 2012, there has been a 258% increase in men getting Botox, thus getting it the moniker “Bro-tox” (a combination of the words “brother” and Botox”). Botox is used to cosmetically remove wrinkles by temporarily paralyzing your facial muscles.

    Apparently, not only women flock to the plastic surgeon’s office these days; the male population is also having a piece of beauty magic from science and technology. And although not a lot of men are prepared for the more obvious results of liposuction or a tummy tuck, they are opting to have minimal invasive plastic surgeries like microdermabrasion and Botox.

    Dr. Edwin Paul V. Magallona of the Philippine Cosmetic Plastic Surgery explains that men want to have Bro-tox because they want to keep up their competitive edge in the corporate world. So, the next time you notice that your colleague looks refreshed or glowing, chances are, he may have done it.

    Image consultant Valerie Sokolosky says that when it comes to securing a new job or getting a promotion, impressions are very important. She adds that “women can have new hair or put on make-up, but it is not as easy for men.”

    Dr. Dana LeConey of the Institute of Anti-Aging says that this procedure is not going to alter your look. It will just take away the angry or frown look; and it will make you look less stressed. Perhaps the best benefit that you will get from it is that, it will take off at least five years from your face.

    You might be surprised though that not only divorced men in their 50’s and 60’s wants to have Brotox. According to Dr. Anthony Youn, a plastic surgeon in Michigan, men as young as in their 30’s are coming in into their office because they received a gift certificate from a friend or wife for a Botox.

    A lot of times even, patients range from men you wouldn’t necessarily see coming into a plastic surgeon’s office. They are not the stereotypical guy who really cares about grooming (aka metrosexuals).  Additionally, the American Society of Plastic Surgeons released a data saying that last year, more than 300,000 men got Botox- a 10% increase from 2010.

    So before you go ahead and purchase that phone, think about what he NEEDS and not what he WANTS. After all, looking good is better investment than a mobile phone that will surely go out of fashion in just a season or two.

    Get Ready for the Brotox